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Water & Sustainability

Sat, 06/20/2015 - 15:49

Water & Sustainability
By: Garry Knox

More and more retailers are setting themselves the objective of ensuring that garments can now be machine washed at home rather than being professionally dry cleaned.

At a customer level, this may make sense at first, especially from a convenience point of view and also cost. Perhaps maybe retailers see less issues when a customer shrinks the garment at home or experiences dye run compared to when taken to a dry cleaners; who can say?

But what is the true cost of domestic washing in terms of machine washing at home? Especially when you consider the amount of water used to manufacture cotton.

The average consumer uses 3,800 litres of water EVERY day. That’s direct (cups of coffee and showers) and indirect use (the food we eat and the clothes we wear).

What’s perhaps surprising is the balance of direct and indirect:
• 3.8% of water footprint relates to home use
• 96.2% of water footprint relates to products being brought to market of which:
o 91.5% relates to agricultural products (Food and Fibre)
o 4.7% relates to industrial products

There is now a growing appetite to recycle as much water and heat as possible to reduce the water foot prints and their impacts.

In the meantime garment manufacturers can look to recommending sustainable aftercare on labels or online in the form of GreenEarth dry cleaning as well as the waterless washing machine available from Xeros.

Source: Hoekstra & Mekonnen (2012) The Water Footprint of Humanity, PNAS

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Cleaning the Garments of Tomorrow

Thu, 06/11/2015 - 10:28
Cleaning the Garments of Tomorrow By: Tim Maxwell.

 Tim Maxwell (1)Tim-Maxwell-(1)

After watching a trailer for the new Disney film “Tomorrowland” the other day, I couldn’t help but let my mind wander a little bit into the territory of drycleaning (not the typical perspective of viewers I would guess!). I saw the elaborate (as well as simple) costumes that Hollywood had depicted as the garments worn by us in the future and thought of the typical reaction of those in my industry towards new fashions as they arrive for care in order to revive them to their “good as new” appearance.

Unique or exotic trim components, abstract color appliques, foreign fabric construction techniques, and the like usually result in a “glass half empty” perspective by those of us charged with the cleaning and care of garments that may require special handling in relation to typical shirts, pants, jackets, and blouses handled by the hundreds every day.

It seems to me though, that the more successful professional garment care providers tend to be those that embrace their ability to revitalize the most intricate of fashion as their competitive edge over those that turn away the consumer through communication that doesn’t provide the customer with confidence that their cherished possession will be appropriately cared for.

The successful operators seem to be the ones you see in the aisles of the industry trade shows as they explore new machinery and process improvements that produce clean – refreshed garments with less energy and utility usage. Technologies like the Xeros Bead Cleaning System that utilizes tiny polymer beads in the laundry process to reduce up to 80 % of the water used in a typical wash – while producing a cleaner oxford shirt. (

“Drycleaning” machines that utilize a vapor / steam / detergent combination to clean clothing that would be a challenge in traditional wet cleaning processing. Cold-filtration GreenEarth Cleaning ( machines that reduce all utilities inputs to fractions of standard water, electricity, and natural gas required by traditional distillation machines – allowing for softer and fresher smelling garments.

The forward thinking members of the drycleaning and laundry industry are looking farther down the road then the next stop sign…who knows what garments will be worn by the consumers of tomorrow ? Will the suit jacket worn by your best customer double as a wifi hotspot ? Will her husband have a blazer that includes a music library, GPS capability, and double as an air purifier for protection from other passengers on the subway? (The New Wearable Clothing – GPS World).

The current trend towards more distinct fashions (particularly geared towards males – a category that has lagged behind female fashion over the past decade or so)  presents a “glass half full” opportunity for the best service providers in the fabric care industry to strut their stuff. Technologies exist today to care for the more adventuresome fashions being contemplated by the designers of clothing for tomorrow.

The consumers of tomorrow will expect the garment to not be damaged in cleaning…they will also put forward the requirement for the most sustainable after care as a “need to have” not a “nice to have”. The good news is that the informed after care professional of “Tomorrowland” has great opportunity to distance him or herself from the drycleaner that doesn’t embrace the evolution of fashion!

The post Cleaning the Garments of Tomorrow appeared first on GreenEarth Cleaning.

Mens Wearhouse Suits Up Millennials

Tue, 06/09/2015 - 15:11

By: Hadley Malcolm, USA TODAY

Men’s Wearhouse wants to compete with the likes of Suitsupply, Indochino and J.Crew for the attention of fashion-forward Millennials.

The company — traditionally seen as somewhere a Millennial’s parents, or grandparents, might shop — hopes to broaden its appeal with a younger age group by expanding its line of custom clothing this year and by pushing its higher-end Joseph Abboud line, an American-made suit manufacturer it acquired nearly two years ago and opened an upscale flagship store for in New York City in April.

“Custom clothing is new to us,” says Men’s Wearhouse CEO Doug Ewert, but it’s “a big growth opportunity.”

The challenge facing Men’s Wearhouse: how to court a younger, more stylish shopper without casting off the middle-age man who has been its core customer for more than 40 years.

Ewert, 51, says the brand can do both, and he is working to change young people’s minds about being outdated.

“The Joseph Abboud acquisition was designed to bring a new customer to shop at Men’s Wearhouse,” he says. “Over half of customers that come in and shop Joseph Abboud have never shopped at Men’s Wearhouse before.”

Men now shopping for themselves

Custom and tailored menswear has become an increasingly popular market for Millennial men interested in fashion and developing personal style. Brands like Indochino, Suitsupply, Bonobos and J.Crew let guys order tailored suits, shirts and pants through trendy online shops or boutique stores with curated lounges of clothing.

Overall, the menswear industry is one of the fastest-growing retail categories in online sales, according to research firm IBISWorld. And sales of more form-fitting, trendy styles have jumped the past three years. Sales of modern, slimmer suits and formalwear grew more than 21% from 2012 to 2014, according to retail consulting firm Conlumino. Sales of bespoke clothing grew 11.7% in the same period, while sales of traditional suits grew 3%.

Guys have started looking for clothes that fit them better, from e-commerce-centric brands that make it easy to shop without investing a lot of time, says Andy Dunn, founder and chairman of Bonobos, which started as an online store and now has 16 “guideshops” across the country where men can work one-on-one with stylists to get fitted and pick out colors and fabrics, but still place orders online for delivery.

“For a long time it was seen as somehow unattractive or unmasculine for a guy to spend too much time thinking about what he wore,” he says. “Now we’ve kind of evolved to a place where it’s unattractive if a guy doesn’t.”

Men’s Wearhouse says slim-fit suits, popular with younger men, make up about 45% of its business. Sales have also been solid; same-store sales grew 3.9% last year. The company won’t release specific figures, but Ewert says traffic was up in 2014.

Men’s Wearhouse started offering custom options with the Joseph Abboud line of suits, sport coats, pants and vests a little less than a year ago, after buying the company in July 2013. It plans to add custom dress shirts to Abboud within the next year, as well as a “survival suit” made from stretchy, stain-repellent, anti-microbial fabric, with pockets designed specifically for electronics and a way to feed your headphones through the lapel.

Ewert says the shift in the menswear market can be pinned on style-conscious Millennials who actually like shopping.

“They see dressing as a way to express themselves more differently than the Baby Boomer generation did, and custom clothing is just a part of that,” he says. “They like not looking like everybody else.”

Brands aim for cooler image

Still, even the name Men’s Wearhouse invokes the Costco of suits, says Neil Saunders, managing director at Conlumino. Stores have racks upon racks of gray and black and blue jackets and pants at relatively inexpensive prices.

“It doesn’t have that special feel,” he says.

The Abboud line aims for that special feeling. It is the company’s most expensive, and meant to target a more “aspirational” customer, Ewert says. Suits run on average $600, while the average at Men’s Wearhouse is closer to $300. The price difference is due to higher-quality construction and fabric selection.

Men’s Wearhouse has been trying to aim younger since abruptly firing its founder and chairman George Zimmer in June 2013. Zimmer was the Baby Boomer face, and distinctive gravelly voiced star of the company’s commercials. Now ads feature younger men, in trendy black-framed glasses and hip facial hair.

In the last 15 years, the company has primarily gotten the under-30 set to step inside its doors through its tux-rental business, which spikes during prom and wedding season.

But with more online shops and start-up brands entering the market, guys can often get a custom suit or tux rental in a similar price range as at a middle-market retailer without ever having to go to a store, says Alex Ingram, the co-founder of a Boston-based men’s style blog called

Ingram, 26, says he’s never bought anything from Men’s Wearhouse. He prefers local or direct-to-consumer brands.

“I’m really interested in being unique and dressing in a way that’s not necessarily how everyone else dresses,” he says.

Adding to its image challenge is the fact that eight months after acquiring the Abboud brand, Men’s Wearhouse bought Jos. A. Bank, an older, traditional brand known for its outrageous deals. It’s unlikely to entice Millennials looking for one-of-a-kind items; Ewert says it’s meant to target an older crowd. Sales at stores open at least a year fell 2.5% in 2014, though that was better than expected.

“We’ve got to stay relevant for the Baby Boomer customer as well,” Ewert says. “But also align ourselves with brands that are relevant to the Millennial customer.”

It will likely be difficult for the company to do both at once, Saunders says.

“There is a part of the Millennial market that … likes very smart clothing and likes to look very on trend and is willing to spend on clothing,” he says. But, “in that market, Men’s Wearhouse isn’t particularly edgy.”

The post Mens Wearhouse Suits Up Millennials appeared first on GreenEarth Cleaning.

Pittsburgh’s Model Cleaners Expands

Mon, 06/08/2015 - 12:37

Newest store opens in suburb of Cranberry

CRANBERRY, Pa. — The Pittsburgh North Regional Chamber and Model Cleaners hosted a May 21 ribbon-cutting and grand-opening ceremony here at the business’ newest facility.

The state-of-the-art, environmentally friendly fabricare center offers same-day drycleaning service utilizing GreenEarth cleaning technology, as well as free pickup and delivery service, at its 1187 Freedom Road store, the company says.

“I would like to thank the Pittsburgh North Regional Chamber of Commerce for co-hosting the grand-opening event and being a good partner for local businesses,” says Dan LaCarte, executive vice president of Model Cleaners. “We are excited to be opening our second facility in this region and furthering our commitment to care for our customers and community.”

Founded in 1986, Model Cleaners is Pittsburgh’s largest family-owned drycleaning operation with 13 locations. Half of its business comes from its free pickup and delivery services to 70 communities in Western Pennsylvania, the company says.

Jack LaCarte opened the first store in Charleroi, Pa., 30 years ago. He continues the tradition through his five sons, John, Mike, Dave, Joe and Dan, all of whom are part owners of the business.

Model Cleaners started with five employees and now employs more than 300 across its facilities and home delivery service.

Along with its drycleaning division, Model operates uniform rental, model apparel and real estate development divisions.

The post Pittsburgh’s Model Cleaners Expands appeared first on GreenEarth Cleaning.

The Digital World – Part 1

Fri, 05/29/2015 - 11:34

The Digital World – Part 1

By: Aaron Newport.


In today’s world, nearly everything we do is done digitally. Not only are we doing everything digitally, the majority of our daily activities can be completed entirely through our phones. There is an app to pay bills, listen to music, follow news updates, book travel, you can even press a button and your ride shows up five minutes later. Not to mention social media, there are countless social media channels out there and the number of users on those channels is increasing exponentially. As a marketer in 2015, if you are not using these tools to your advantage, you are missing out on a golden opportunity to connect with your consumer.

Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr are all great tools that we can use to communicate our mission to the consumer, and that is just naming a few. The other day I was scrolling through my Facebook feed and stumbled upon a promo for a free fence estimate that a friend had just happened to share. Now that contractor will be putting a fence in my yard next weekend. How powerful of a tool is that?

Most people these days do want to feel like they know the people they are spending their money with. Social media is a fantastic way to create that relationship with someone, before they are even a customer. When you are posting things that are fun, interesting, relative to the community, or important to you; you will connect with someone on some level, and that is going to resonate well with that consumer. Whether it be consciously or sub consciously, when consumers these days are deciding where to spend their money, that connection you made with them through social media is going to weigh in as a factor in their decision, without a doubt.

The post The Digital World – Part 1 appeared first on GreenEarth Cleaning.

The Atlanta Clean Show 2015 “One Industry. One Stage “

Tue, 05/26/2015 - 11:08

The Atlanta Clean Show 2015 “One Industry. One Stage “

By: Joe Blaha.


Atlanta had not welcomed the dry cleaning industry to the biannual Clean Show since 1987 and it would seem that this pairing was overdue as the numbers of vendors exhibiting and attendees surprised most everyone.

Reported by Riddle & Associates, the show management firm, unofficial attendance for the first day actually exceeded the count for the entirety of the three day show in New Orleans in 2013.

It is commonly felt that our industry is finally seeing growth across the country and the buzz generated by this Clean Show certainly adds additional positive energy.

Action in the GreenEarth booth welcoming both existing Affiliates and those interested in learning more kept everyone hopping.

Attendance for the GreenEarth Affiliates meeting and following reception may have also set records in spite of traffic gridlock and torrential rains that provided challenges for getting around town.

Fortunately, I finally discovered the joy of utilizing my Uber app for hailing rides. I won’t leave home without it now.

I expect the Las Vegas Clean Show 2017 will see continued growth in attendance and I would hope to see you all there!

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Dependable Cleaners Receive Diamond Achievement Award

Thu, 05/21/2015 - 13:34
DLI Presents Fawcett with its Highest Honor Longtime Massachusetts cleaner receives Diamond Achievement Award

ATLANTA — The Drycleaning & Laundry Institute (DLI) recently presented Donald C. Fawcett, owner of Dependable Cleaners in Quincy, Mass., with its Diamond Achievement Award, the Institute’s highest honor.

DLI President Alan P. Johnson III made the presentation following a DLI educational session here during Clean 2015.

Fawcett served as DLI’s District 1 director in 2000-2004, DLI president in 2003-2004, and chairman in 2004-2005.

The Diamond Achievement Award recognizes excellence across all aspects of the cleaning industry, and has only been awarded “a handful of times” in DLI’s 107-year history, the Institute says.

Fawcett earned an engineering management degree from Norwich University in 1948 and served in the U.S. Army before eventually joining the drycleaning business started by his father. Today, Dependable Cleaners employs 230 people in 16 locations.

Over the years, Fawcett made time to serve the industry through his membership and service in organizations like the Varsity Group and the International Drycleaners Congress.

He remains involved in the family business, but his daughter, Christa Hagearty, directly oversees daily operations. This, according to Fawcett, allows him more time to enjoy his family (including 12 grandchildren) as well as maritime pursuits such as racing and competitive sport fishing.

In presenting the clear, diamond-shaped award to Fawcett, Johnson cited his leadership as being an inspiration to the industry as a whole.

“Don has always been very encouraging to newcomers in the industry and has always had time to help colleagues,” Johnson says.

After the presentation, attendees flocked to the podium to greet Fawcett and offer their congratulations to him and to his family.

The post Dependable Cleaners Receive Diamond Achievement Award appeared first on GreenEarth Cleaning.

Care labeling mysteries: Volume 1

Tue, 05/19/2015 - 16:41

Care labeling mysteries: Volume 1

By: Garry Knox.


So you remove your dry cleaning hat for a moment and stand in a branded clothing store and look at different items of clothing in particular, the care label.

The majority of customers have got their heads around symbols, such as ‘Do not Iron’, Maximum Water temperatures and ‘Dry clean only’. Those symbols are clear.

But sometimes the instructions that come with them are not so clear. I visited world-wide retailer lately and some of the instructions were:

  • ‘Specialist Dry Clean only’
  • ‘Dry Clean inside out’
  • ‘Dry Clean in a net bag’

Sometimes all three.

When I asked store staff what ‘Specialist’ meant… they either didn’t know or they guessed it meant, “Don’t try and dry clean it yourself”.

So imagine that a customer therefore takes their items to a drycleaner they consider to be a specialist, who actually cleans in Perc… None of the instructions above will help protect a leather or PVC items or anything with sequins.

Isn’t it time for some retailers to stop guessing, get off the fence and put their customers’ money where their mouths are?

The post Care labeling mysteries: Volume 1 appeared first on GreenEarth Cleaning.


Wed, 05/06/2015 - 15:58


By: Ron Benjamin


To many of us in our older years, SS stands for Social Security. And for those of you who are younger, it may mean the Selective Service!

But for GreenEarth, SS is our code for Sustainability Strategy. And it’s what we think about a lot.

Quite simply, we have tried — and continue to try — to be concerned about where our garment after care industry will be in 5 to 10 years. And what we need to be doing to remain relevant to our customers then. Since our initial days in 1999, our view has been less about the short term “survival” view and more about the longer term “sustainable” view.

In the April 14th 2015 edition of the Wall Street Journal, I noticed a statistic citing that 46% of the submittals of all shareholders regarding their company’s annual meeting had to do with concerns about treating their employees and the environment better. According to Ernst & Young, this 46% statistic compares with 37% the year before.

GreenEarth was formed 16 years ago by three dry cleaners who believed there was a better way than perc when considering employees in our industry and the environment in which we all live. And so we defined our goal as finding a solution for the aftercare of garments which is best for people, the planet, and profits. In other words, optimal sustainability.

And of course, this is right in keeping with the 46% of the shareholders of publicly traded companies who are now demanding the same treatment by the companies in which they own stock. We also believe it indicates what’s on the minds of our industry’s customers – the folks who have the money to spend on garment after care and who are generally in the upper demographics of education and income.

Given the concerns of the customers who our GreenEarth licensed dry cleaners serve, we are proud that our GreenEarth liquid silicone dry cleaning process is the most sustainable method to provide garment after care – period. Why can we say that? Because recent scientific studies reach that conclusion. The most notable was an independent 83-page scientific report published in 2012 by the Canadian Minister of the Environment, where the conclusion of the report states that our silicone dry cleaning fluid is “environmentally non-toxic”.

No other dry cleaning process has the scientific basis to make this claim honestly. In this age, where business transparency and honesty is often questioned, let’s all commit to providing our customers with the facts they are demanding. Let’s communicate our commitment to sustainability. Let’s live that commitment. And let’s find additional ways to enhance it. For if we do, we will continue to be relevant to our customers, our employees, and the planet in the years ahead.

The post SUSTAINABILITY STRATEGY appeared first on GreenEarth Cleaning.

GreenEarth Affiliates Helping Out

Wed, 05/06/2015 - 14:04

by Laura Freeman | Reporter Published: May 6, 2015 12:04AM

Hudson — Just as the weather is warming, and it’s time to discard old winter coats, think about donating them to the Hudson League for Service Warm Winter Coat Drive for someone next year.

The Hudson League for Service, founded in 1947, is collecting warm winter coats to distribute in October to people in need in the Hudson school district.

“This is the second annual coat drive,” said Jennifer McKinley. “Last year the Hudson community was very generous and donated nearly 400 coats. Many adults were overjoyed to have a coat because of the cold winter.”

Matt Hons, owner with Craig Hons of Martinizing Dry Cleaning, 118 W. Streetsboro Road, will clean and freshen all donated coats for free, a service valued at $4,000 to $5,000. Martinizing Dry Cleaning uses Hudson’s original GreenEarth cleaning non-toxic cleaning process.

“We’ve been part of the community as a locally owned and operated company for 20 years,” said Craig Hons. “This is one way we like to give back to all the customers who have helped us be successful.”

Pastor Jerry Witt of Hope Community Church, 3033 Middleton Road, has agreed to store the cleaned donated coats for distribution days.

“We’ve joined the team with the Hudson League for Service and Martinizing Dry Cleaning to help store and distribute coats to needy families in Hudson,” Witt said. “Our vision at Hope Community Church is to impact the community outside our four walls. We continue to do ministries in conjunction with other organizations and churches in Hudson and the surrounding communities.”

Coats can be dropped off at Hope Community Church which is open from 9 a.m. to 4 p.m.

Martinizing will have a box for coats and is open from 7 a.m. to 7 p.m. Monday through Friday and 8 a.m. to 5 p.m. on Saturday.

Destination Hudson Visitor Center also will have a box in its vestibule for drop off.

There is a great need for adult coats for men and women, especially in larger sizes, McKinley said.

“Parents think of their children first,” McKinley said. “They grow out of their coats, and it becomes expensive so parents go without, or senior citizens go without a coat to pay bills. We want to reach out to them so they can be warm.”

Check donations may be sent to Hudson League for Service at P.O. Box 203, Hudson, OH 44236 with “coat drive” in the subject line.

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GreenEarth Affiliates In The News

Wed, 04/29/2015 - 11:57

Owner Sayan takes advantage of film trade opportunities

MEDFORD, Mass. — When one meets a dry cleaner, one asks what niche business he or she does besides retail cleaning. Typically, the answer is alterations, or wholesale, or commercial, or insurance restoration, or wedding gowns. But Farshad Sayan, owner of Clevergreen Cleaners, answers, “Movies.”

Huh? Sayan has a friend in the movie business in Los Angeles who spends her time reviewing about-to-be-released films. With the proliferation of movies being made in the Boston area—The Way Way Back, The Judge and American Hustle are a few recent examples—Sayan reasoned that the industry needs an on-site dry cleaner to keep their costumes clean and well-maintained.

He prompted his Hollywood friend to suggest using Clevergreen for their cleaning needs. One costume supervisor tried them, then another, then another. Sayan now has a movie trade. In fact, a recent film netted Clevergreen $35,000 in revenue. “This movie trade is irregular, but I can figure that movie volume will be 3-5% of total volume,” he says, “and it’s profitable.”

With extensive experience under its belt, the company knows how to handle this sort of client. Sayan handles the pickup and delivery himself. He maintains a low-key, unobtrusive presence on the set, dealing either with the costume supervisor or his/her assistant. Flexibility is essential.

“The movie people give me outfits and say there’s no rush,” Sayan explains. “When I get back to the plant, there’s a call saying they must redo the scene and need the outfits immediately.”

When that happens, the cleaning team stops what it’s doing and processes the costumes.

By now, Sayan and crew are proactive. They turn over movie outfits as speedily as they can, regardless of the date needed.

It is sometimes a challenge to clean these outfits. Recently, the cleaner had to figure out how to clean a fox’s outfit without ruining it. Pretty much, every costume is unique, and because of the individualized jobs, Clevergreen obtains a good price for the work.

“We’re not (offering) discount prices,” Sayan says. “But we will make your job easier.”

That seems to work, and costumers keep coming back to him.


The company plant is in a residential area of Medford, a city on the outskirts of Boston. The 5,000-square-foot plant makes for a comfortable workspace. The basement has 12-foot-high ceilings, which helps keep the place cool, and is good for storage.

Clevergreen’s three drop stores—Beacon Hill, Station Landing, and Kendall Square—are strategically placed to win affluent trade. Kendall Square, for instance, is the home of high-tech industry in Boston. Many workers bring their clothes in for cleaning on their way to work. The flagship store, on Charles Street in Beacon Hill, home of Boston Brahmins, does $500,000 revenue. Under negotiation is a fourth drop store in the South End. Altogether, Clevergreen’s annual sales are approaching $1.2 million. That’s after being in business only eight years.

Sayan is firm on seeing that his drop stores obtain a 20-year lease. And these are not the kind of leases under which the landlord adjusts the rent after three years. Sayan’s pitch to the landlord: “We want to become part of the neighborhood and that takes time. You must provide us that time.”

At Clevergreen, good service is essential to keeping its customers happy. Its truck picks up and delivers every day at all locations, so same-day service is standing operating procedure. The company also offers 3-hour rush service at a premium price. The staffers at the drop stores and plant counter are all trained to be professional yet personal, Sayan says. “I encourage them to put themselves in the customer’s shoes. This helps them to be more understanding and sympathetic.”

Sayan admits that hiring the right people is key. “One of the hardest things is to get a self-motivated drop store manager who cares about his/her customer,” he explains. “It’s a matter of hiring people who I think will work out (or) getting rid of them promptly if they aren’t doing the job and replacing them with someone who will. And then when you get the right person, doing whatever is necessary to keep him/her happy.”

Sayan once co-owned another dry cleaner, Tuttle Cleaners, for many years, but he sold his share of that business in 2006, and many staffers came over to work for him at Clevergreen.

Another of Sayan’s people-management principles is communication. “When something is going on, I’ll say to the person that I can’t help you unless I know what’s the matter.” They often open up to him, he says, allowing him to concoct a solution.

Thanks to his people skills, Sayan maintains a loyal team. His driver has been an employee for 24 years, the plant seamstress 31. Altogether, there are 25 full- and part-time workers.

Sayan is quite sensitive to the needs of employees with children. Accordingly, he maintains a child-friendly permissiveness and has allocated a space in the plant for children. It has toys, a large-screen TV and comfortable couches, wherein a child could be entertained for hours. Yet it is right out in the open. “We understand that parents might have babysitter problems with their children, and it is perfectly OK to bring them here for the day,” he says.

Another worker accommodation is flex-time scheduling. That means if someone comes in late, he/she is not chastised. Rather, there is a workload to get through, and it’s that person’s responsibility to do the work.

The post GreenEarth Affiliates In The News appeared first on GreenEarth Cleaning.

Tide Dry Cleaners Opens Second Location in Scottsdale Area

Tue, 04/21/2015 - 15:39

Franchise Extends the Tide Dry Cleaners Promise To Change Dry Cleaning For Good

SCOTTSDALE, Ariz., Apr 20, 2015 (BUSINESS WIRE) — Elpo Enterprises, LLC, in collaboration with Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble (P&G), announce the opening of the newest Tide Dry Cleaners store in Scottsdale, AZ. The Scottsdale location is the third in Arizona, and the 28th Tide Dry Cleaners location nationwide, applying Tide’s 65 years of fabric care experience, GreenEarth® Cleaning technology and concierge services to meet customers’ needs.

“We are excited to bring Tide Dry Cleaners to the communities of Scottsdale and Paradise Valley. The quality, service and convenience of the Tide Dry Cleaners experience are loved by our customers. Tide Dry Cleaners brings GreenEarth® Cleaning, along with Tide and Downy quality to our communities, which are different compared to other dry cleaning services,” said Keren Moses, Owner of Tide Dry Cleaners Scottsdale.

The new Scottsdale store will host a public grand opening event on Saturday, April 25th.

The Tide Dry Cleaners system includes the convenience of drive-thru concierge services and 24-hour pick-up and drop-off with Tide Dry Cleaners AnytimeSM kiosk and drop-box. Through its partnership with GreenEarth® and utilization of Tide fabric care, Tide Dry Cleaners offers cleaning technology to care for a range of garments and textiles.

“We’ve listened to consumers who share their frustrations with dry cleaning and we’re excited to continue leading the way in Changing Dry Cleaning for Good. With unique service offerings – including 24-hour access, Tide and GreenEarth® Cleaning and best-in-class customer service – we are showing our customers that they deserve more from their dry cleaning experience,” said Erica Jones, Tide Dry Cleaners Marketing Manager.

“We are thrilled to see the Tide Dry Cleaners network continue to expand in the Scottsdale area and are very happy to partner with Elpo Enterprises, LLC. We join them in celebrating the opening of their new Tide Dry Cleaners location in Scottsdale,” said Jeff Wampler, CEO, Agile Pursuits Franchising, Inc., a wholly-owned subsidiary of Procter & Gamble.

About Tide Dry Cleaners

For 65 years, Tide laundry detergent has been caring for the clothes of American families. Tide Dry Cleaners is an innovative extension of the Tide brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Dry Cleaners business or franchising opportunities, visit

About Agile Pursuits Franchising, Inc.

Founded in 2008, Agile Pursuits Franchising, Inc. (APFI) is a wholly-owned subsidiary of Procter and Gamble. APFI is a franchisor and operator of Tide Dry Cleaners with locations across the United States. To locate a store near you, visit

About GreenEarth® Cleaning

GreenEarth® was founded in 1999 by industry-renowned dry cleaners, Jim Barry, Ron Benjamin and Jim Douglas. GreenEarth® technology is licensed by more than 1,300 dry cleaners worldwide. For more information, visit

SOURCE: Procter & Gamble

Tide Dry Cleaners
Jennifer Viscomi, 913-562-3421

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Lapels To Debut International Expansion in Dubai

Tue, 03/31/2015 - 12:26

Lapels Dry Cleaning signs with World Franchise Associates, eyes international expansion.

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, recently signed a consulting agreement with World Franchise Associates (WFA) of London, England.

World Franchise Associates is an international franchise organization that expertly assists franchisors entering new international markets and assists international franchise buyers in acquiring the best franchised business brands. As part of the one-year agreement, WFA will work to connect Lapels to operating companies in the Middle East and southeast Asia

“Expanding internationally has been something that’s been on our radar for the past few years but coming up with the right strategy has been in a challenge,” said Kevin Dubois, CEO of Lapels Dry Cleaning. “Working with a firm with a track record like WFA’s will greatly expedite our plans for international growth.”

WFA ( is registered in London with offices in the UK, Middle East, Asia and East and Central Europe. Some of the franchises the firm has helped expand internationally include: Steak ‘n Shake, Fastsigns and Joe’s Crab Shack. WFA is the publisher of the World Franchise Review.

“The types of franchises that succeed in the international market typically have a unique offering. What Lapels has done in creating a environmentally friendly method to dry clean clothes certainly fits that description,” said Martin Hancock, WFA chief operating officer for North America. “We’re looking forward to working with Kevin and his team to bring that package to the international market for today’s aspiring franchise owners looking for a greener franchise opportunity.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. That effort features the latest technology in equipment to improve the dry cleaning cycle and utilizing GreenEarth® solvent at its newer locations. GreenEarth is the dry cleaning industry’s only non-toxic cleaning alternative. Using these kinds of solutions and, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

For complete information on Lapels Dry Cleaning, please visit

Lapels Dry Cleaning – Environmentally Friendly Cleaners

Each Lapels Dry Cleaning store offers a full slate of services, including: same-day dry cleaning; shirt service; tailoring; shoe repair; wedding gown preservation; suede and leather processing; box storage and fur storage. Lapels Dry Cleaning has stores in Arizona (Gilbert, Chandler, Scottsdale), California (Poway), Colorado (Littleton), Connecticut (Cromwell), Florida (Fleming Island, Orange Park) Louisiana (Monroe, West Monroe, Delhi, Rayville, Winnsboro), Massachusetts (Abington, Allston, Bedford, Boston, Brighton, Cambridge, Cohasset, Dedham, Easton, Framingham, Franklin, Hanover, Hingham, Marshfield, Natick, Needham, Newtonville, Norton, Quincy, Walpole, Westford, Westwood and Wilmington), Mississippi (New Albany), Missouri (Wildwood), New Jersey (Brick, Freehold), Ohio (Liberty Township), Oklahoma (Oklahoma City), Pennsylvania (Bloomsburg), Rhode Island (Lincoln); South Carolina (Myrtle Beach, Pawleys Island, Surfside Beach), Texas (Austin, Bee Cave, Brownsville, Cedar Park). Additional locations are coming soon to Jacksonville, Fleming Island, Tampa and Orange Park, FL, Boston Seaport, Martha’s Vineyard and Waltham, MA, Scottsdale and Yuma, AZ, Oxford and Tupelo, MS.

Lapels Dry Cleaning has been ranked in Entrepreneur’s 26th Annual “Franchise 500” as well as Entrepreneur’s “Top 50 New Franchises,” identifying Lapels Dry Cleaning as one of today’s top franchise opportunities. Entrepreneur’s “Franchise 500” is the best and most comprehensive rating of franchises in the world and is based on objective, quantifiable measures of a franchise operation.

Lapels Dry Cleaning corporate offices are located at 962 Washington Street, Hanover, MA 02339.

To learn more about franchise opportunities with Lapels Dry Cleaning, call toll free (866) 695-2735 or email Additional information and up-to-date company news can also be found on the company’s Web site,

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Waitrose Adds Dry Cleaning

Thu, 03/26/2015 - 14:20

By MKWeb | Posted: March 23, 2015

Johnson Cleaners has teamed up with Waitrose to offer drop off and collect facilities for dry cleaning and laundry services in-store.Following a successful eight store trial, the service has now been introduced to over 120 Waitrose supermarkets nationwide.Services include cleaning and pressing of garments from suits to dresses and shirts along with more specialist services such as duvet and curtain cleaning or suede and leather care.All of these services are available via the Waitrose Welcome Desks.My Waitrose card holders can save 5 per on all orders, as well as receiving a free garment carrier for their dry cleaning when they first use the service.Sharing a passion for green living, Johnson Cleaners offers Waitrose customers the opportunity to try the innovative, environmentally-friendly dry cleanbring technology GreenEarth®.

The natural cleaning solvent is safe to use on all fabrics and leaves clothes soft to the touch with no chemical odor.Johnson Cleaners’ managing director Paul Ogle said: “We are really proud of our relationship with Waitrose, and to be offering customers the best possible service and convenience.”At Johnson Cleaners we know what busy lives our customers lead, and we hope that by offering our dry cleaning services in Waitrose branches helps to make life just a little bit easier.We’re also proud to showcase our unique GreenEarth® technology, and to be working with Waitrose, a business that, like Johnson Cleaners, prioritizes sustainability and protecting the environment.

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Lapels Dry Cleaning Coming to Tupelo, MS

Tue, 02/24/2015 - 09:14

By Steven Dubin February 23, 2015

Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, will open a store and plant at 367 North Gloster Street in Tupelo, MS. An April 25 opening is planned.

( — February 23, 2015) Hanover, MA — Lapels Dry Cleaning, an innovative, environmentally friendly dry cleaning company headquartered in Hanover, Massachusetts, will open a store and plant at 367 North Gloster Street in Tupelo, MS. An April 25 opening is planned.

“We are delighted to bring Lapels’ standard of high quality dry cleaning and superior customer service to Tupelo,” said Leah Richardson, who along with her husband Martin, own and operate Lapels Dry Cleaning of Tupelo. “Lapels Dry Cleaning has been very well received at the other Mississippi location in New Albany and we’re confident of a similar result here in Tupelo.”

Lapels has pioneered its eco-friendly dry cleaning experience over the past dozen years. Part of that effort includes a partnership agreement with GreenEarth®, the dry cleaning industry’s only non-toxic cleaning alternative for its newer locations like Lapels Dry Cleaning of Tupelo. Using these kinds of solutions and the latest technology in equipment, Lapels is one of the few dry cleaners able to boast that there is no hazardous waste in their process. Their environmentally-friendly cleaning process has no odor and is gentler on clothes, thus lengthening the life of clothes.

Lapels Dry Cleaning also sets itself apart with its customer service. Lapels customers are greeted to a warm and inviting reception area, with friendly customer service representatives, and alteration services.

Lapels offers it’s customers Automatic Rewards earning them credit towards free dry cleaning for every dollar they spend, Loyalty Programs, a VIP Program which eliminates the need to wait in line, the use of a 24 Hour Drop Off Service and FREE Home Delivery to all its customers. Same day service is also available with pick-up after 5 pm.

Hours for the new Lapels Dry Cleaning of Tupelo store will be Monday through Friday, 7 am to 7 pm; Saturday 8 am to 5 pm; and Sunday, 12 pm to 3 pm. The grand opening for the new Lapels will be held on May 30, 2015.

962 Washington Street
Hanover, MA United States 02339

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Hartsdale cleaner invests in the future

Tue, 02/17/2015 - 12:10

On a typical day, the staff at Eco Green Cleaners’ location on Hartsdale Ave. takes in a veritable mountain of dirty
garments, marred with tears, holes and other imperfections. Naturally, they are expected to clean and press them,
quickly returning them to appearing as new as the day they were first purchased.

However, before the business opened its doors on the premises for the first time last August, its
building had to undergo a similar transformation. Unfortunately, this one took a lot longer than a few
days. In fact, it took four months and the staggering sum of about $400,000, a cost considerably
higher than your average dry cleaning bill, to be sure.

According to owner Ray Lee, the investment was worth every penny. “I wanted to do it the right
way,” he explained. “Everybody says they can’t believe it. The place looks so nice. People are coming
in and saying they have never seen a cleaners like this in their entire lives.”

Those who had seen the store beforehand knew Lee had his work cut out for him. The building
itself, which dates back to the 1930s, had fallen into disrepair over the years.

“It was a mess,” Lee admitted. “There were holes in the floor. There was dirt all over the place.
The pipes were leaking.”

The old look didn’t exactly inspire confidence. At some point in the past, the storefront was
changed so that it no longer featured the signature arched windows and architectural style that can be
found on many of the buildings along Hartsdale Ave. Much of the classic, multi-shaded red-colored
bricks had been removed from the entranceway and replaced with a wall of glass encased by metal
siding. Most of the glass surface had been covered up by signage, as well.

Lee wanted something a little sleeker. He oversaw a complete overhaul of the store’s curb
appeal, which began with tearing down the walls. To find the right custom arched windows, he had to
broaden his search out of the state. It was also difficult matching new bricks to the building’s original
ones in order to return it to its original glory.

He wasn’t content with simply fixing up the outside, either. He also added wood accents inside
throughout the front counter area. Lee, who used his ten years of experience as a graphic designer
on the job, needed to team up with a historical architect in order to make his vision a reality.

It was important to him to recapture a little of the historical flavor that figures prominently in the
region. Recapturing the right vintage look was frustrating at times, but the results have been met with
a lot of approval from locals so far. “The town liked our plan,” he noted. “Everybody liked the

Lee, who had previously supervised a $150,000 renovation of another of his Eco Green
Cleaners’ locations, was not surprised when the project came in over budget. He had a lengthy list of
changes, after all. Other projects included tiling floor in the front area, building a special custom fitting
room, insulating pipe, adding air conditioning and heat to keep customers more comfortable and
adding a third skylight and all-L.E.D. lighting. The goal was to create plenty of open space and natural
lighting while maintaining a balance of modern innovation combined with an authentically antique
atmosphere. It doesn’t hurt that the revisions have made the plant extremely efficient.

“Our energy use is really less and our electric bill is not that much, I expect to save about 30%
on utilities this year,” he added.

Being more energy efficient also meant purchasing state-of-the-art dry cleaning machinery. More
than half of Lee’s $400,000 restoration budget was applied toward the purchase of a brand new fleet
of equipment designed for pressing, tensioning, wetcleaning and handling shirts. He also purchased a
GreenEarth Ipura machine for cleaning garments. Lee wanted to champion an alternative solvent
technology that was gentle on his garments as well as the environment. As an added bonus, he was
well aware that GreenEarth Affiliates enjoy access to various marketing materials that positively
emphasize the sustainability of its technology.

“Of course, I really like the GreenEarth solvent, but besides that, just for their marketing alone
has made it a worthwhile investment for me. We’ve put up a lot of GreenEarth posters and that has
helped my image.”

His image isn’t the only thing on the rise; business volume since the renovations has also
increased, which is a good indication that he made a wise choice with a complete Cinderella-esque
makeover of the Hartsdale location. “Since we’ve opened, we have steadily grown our sales,” he said.
“I believe it’s going to grow continuously.”

Learn more at

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Coats For Connecticut Keeps 16,000 Warm

Tue, 02/03/2015 - 10:31

By Community Contributor SUSAN DANIELS About this post


January 29, 2015, 12:35 PM

Middletown, CT — The sixth annual COATS FOR CONNECTICUT campaign proved to be yet another avalanche of generosity and community with 16,000 gently-used coats being collected, cleaned and delivered to those in need throughout the winter months. From November 7 through January 3, the general public was asked to drop off gently-used winter coats for all ages at any of Best Cleaners’ 11 locations for free cleaning and weekly delivery to Salvation Army centers and shelters in the greater Hartford, Middletown, Meriden, Bristol and New Britain areas. This year additional deliveries were also made to Salvation Army Centers in Bridgeport, New Haven, New London and Waterbury, with the total number of coats collected increasing by 14% over last year’s record breaking number of 14,000, mostly due to the campaign’s media partners, Eyewitness News Channel 3, The River 105.9, YZ 92.5 and Young’s Printing, turning up the volume on getting the word out in a big way.

“To be honest, I was thinking we would be happy to hit last year’s 14,000 total again, given how successful that campaign with having tripled the previous year’s total,” stated Shawn McCann, President of Best Cleaners and organizer of COATS FOR CONNECTCIUT, “So 16,000 is a great accomplishment, although not a great surprise knowing how folks in Connecticut rally to help one another throughout the year. The campaign’s success is a direct result of that collaborative spirit and the hard work and commitment of our campaign partners.”

In addition to individual donations, many businesses, schools and other organization held their own collection and then dropped off the items at the nearest Best location or arranged for Best to pick up, making it easy and convenient for more people in more communities to participate. People can donate freely without having to incur the expense or time to have items cleaned. Best uses its everyday process, the environmentally-friendly GreenEarth drycleaning method and its free delivery service, greatly reducing the Salvation Army’s staff time for taking in and distributing the donations. The value of the donated drycleaning services total $210,000.

Best Cleaners has locations in Berlin, Bristol, Canton, Farmington, Glastonbury, Middletown, North Haven, Plainville, Rocky Hill, and Windsor and also offers home delivery and pickup in those areas as well as the shoreline communities. For more information on the COATS FOR CONNECTICT clothing drive go to; for more on Best Cleaners go to; and for more on the Salvation Army of Connecticut, go to

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Jeeves joint venture launches operations in Doha

Mon, 12/22/2014 - 16:07

MANAMA, 4 days ago

Jeeves of Belgravia, a London-based garment care company offering dry cleaning and laundry services, has opened its operations in Doha, Qatar.

The company is capitalising on the growing local and regional demand for world-class dry cleaning and laundry services, said a report in the Gulf Daily News (GDN), our sister publication.

The flagship operation is brought to Qatar through a joint venture between Jeeves of Belgravia Bahrain along with Doha-based Al Fardan Hospitality Group.

“Jeeves’ operations in Doha mark our presence in the local and regional markets where demand for garment care is high,” Jeeves in Qatar general manager Tim Grice said.

“We will provide requisite skills, equipment and facilities to extend the best possible garment care.

“Jeeves of Belgravia, which is known for its close personal attention to details, has mastered the techniques for such care.

“With our expertise, we will be able to provide unrivalled services to our discerning clients,” he added.

“Demographically, Qatar is one of the world’s highest earning countries from a per capita perspective and is a preferred destination for designer brands,” Jeeves of Belgravia Bahrain chairman and owner Ahmed Al Khan said.

“This in turn leaves a gap in the high end garment care service provider,”he said.

“We strongly believe that Jeeves will fill that gap, having being ranked as one of the world’s finest dry cleaners,” Mr Al Khan added.

Jeeves Bahrain is also the territory owner for Qatar, Saudi Arabia, and Lebanon.

“In 2010, we built a state-of-the-art facility in Bahrain with the support of Bahrain Development Bank and Tamkeen, which in turn enabled us to make Bahrain the regional headquarters and training grounds for all the territories,” Al Khan said.

“We have been able to offer clients unrivalled services and we are sure that the service will be in line with clientele needs and expectation in Doha.

“Jeeves UK has provided Jeeves Bahrain unparalleled support and training, making us confident that Doha operations portray a centre of excellence in garment care,” he added.

Jeeves of Belgravia’s central processing unit will be situated in the St Regis Hotel in the West Beach area of Doha where clients can now enjoy the finest standards of dry cleaning and laundry services.

With branches of Jeeves operation already established in Bahrain, Hong Kong, Jakarta, Macau, Kuala Lumpur, Singapore, New York, Manila and London, standardisation of excellence in garment care has been proven across the globe ranking Jeeves as the world’s leading dry cleaner. – TradeArabia News Service

Courtesy of TradeArabia News Service.

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